Brainstorming products & content
Joint brainstorming on which offers should be included in the CapLab. Result: clear product structure with five levels:
Beans (Community & Framework, 0 €, Early Bird)
Coffee2Go basic DIY course (0 € beta, one-off, early adopter)
Cappuccino Business DFY + Refill (exclusively on request, incl. 1:1 refill call).
Barista Club as an option for later, refill integrated into DFY.
This created a logical customer journey from free → DIY → done-for-you.
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Comments1
André Nünninghoff
Sep 1, 2025
Aktuelle Produktstruktur
Beans | Community & Framework — 0 € kostenlos
Inhalte: Community-Zugang, Austausch & Inspiration, PKM-Framework & Impulse. CTA: Early Bird.
Coffee2Go | Basis (DIY) Kurs — 0 € in der Beta, einmalig
Inhalte: Video-Lektionen, Klarheit für Solo-Selbständige, Praxisbezug & Alltagstauglichkeit, Fundament smarter Selbstorganisation, Struktur für Notizen, Aufgaben & Projekte. CTA: Early Adopter.
Cappuccino | Business (DFY) + Refill — exklusiv auf Anfrage
Inhalte: PKM im Business, Struktur-Setup im Sparring, Templates & Best Practices, Zugang zu allen Kursen & Materialien, Business-Framework für Solopreneure & Freelancer, Klarheit für Projekte, Meetings & Kundenorganisation, inkl. 1:1 Refill-Call. CTA: Termin vereinbaren.