Brainstorming products & content

Joint brainstorming on which offers should be included in the CapLab. Result: clear product structure with five levels:

• Beans (Community & Framework, 0 €, Early Bird)

• Coffee2Go basic DIY course (0 € beta, one-off, early adopter)

• Cappuccino Business DFY + Refill (exclusively on request, incl. 1:1 refill call).
  Barista Club as an option for later, refill integrated into DFY.

This created a logical customer journey from free → DIY → done-for-you.